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Press Release                         

March 15, 2004

Contact Information:
Wendy Hicks or Tom Mentzer
Barkley Evergreen & Partners Public Relations
(816) 842-1500

Lesley Bartholomew
Wells™ Dairy, Inc.
(800) 942-3800 ext. 2002

Calling Carb Counters to the Dairy Aisle
Carb Freedom™ Yogurt is a nutritious addition to low-carb lifestyles.

(Le Mars, Iowa) -- "Did you know that one of the most nutritious foods available has been innocently hiding in supermarket dairy cases? The National Dairy Council says that yogurt lowers the risk of osteoporosis, hypertension and certain cancers. However, it has been eliminated from low-carb lifestyles because of its carbohydrate content. New Blue Bunny® Carb Freedom™ Yogurt is an excellent way for carb counters to reap the nutritional benefits of yogurt while watching their waistlines.

Carb Freedom'™s four tantalizing flavors - Strawberry, Raspberry, Peach and Vanilla Creme - are sure to please the palates of all carb counters. Carb Freedom does not contain added sugars and is sweetened with Splenda®, the revolutionary no-calorie, no-carb sweetener. With 90 calories, three grams of fat, five grams of net carbs and 20 percent of the recommended daily value of calcium per six-ounce serving, Carb Freedom™ Yogurt can be a nutritious component of a low-carb lifestyle. Carb Freedom™ Yogurt is delicious enough to be enjoyed alone, but try these unique combinations for variety:

Mix Carb Freedom Yogurt with low-carb fruits such as strawberries, raspberries and blueberries.

Add chopped walnuts, pecans or macadamia nuts to your favorite Carb Freedom Yogurt flavor for a crunchy treat.

Blend Carb Freedom™ Vanilla Creme Yogurt and peanut butter to make a creamy spread for celery.

Blue Bunny Carb Freedom™ and Low-Carb Lifestyles Blue Bunny’s Carb Freedom Yogurt is an ideal addition to a low-carb lifestyle because:

- It has no added sugar. Carb-counters steer clear of sugar because of its high carbohydrate content. Carb Freedom Yogurt is made with no-calorie, no-carb Splenda® brand sweetener, so it tastes sweet but doesn’t contain the added carbs.

- It is low in net carbs. Net carbs are what low-carb consumers look for because they are the carbs that impact blood glucose levels. Net carbs are figured by subtracting fiber, sugar alcohols and glycerine from total carbohydrates. Carb Freedom Yogurt contains five grams of net carbs per serving.

- It is an excellent source of calcium. The United States Department of Agriculture says that Americans are getting only half of the recommended three servings of dairy needed daily. A majority of carb counters are included in this population because they steer clear of dairy products and their carb count. One serving of Carb Freedom Yogurt offers 20 percent of the recommended daily value of calcium and is low in net carbs.

Carb Freedom Yogurt is available wherever your favorite Blue Bunny products are sold. Find your local Blue Bunny retailer at

The Scoop on Blue Bunny

All Blue Bunny® Lite 85® and Carb Freedom™ fresh dairy yogurt flavors are made with Splenda no-calorie, no-carb sweetener and are available in a tantalizing rainbow of flavors. From the succulence of Blackberry Crème and Vanilla Pear to the decadence of Key Lime Pie and Bananas Foster, each of the 19 Blue Bunny Lite 85 Yogurt varieties is a creamy, rich and satisfying way to eat healthy. Carb Freedom Yogurt is available in four indulgently delicious flavors and is a perfect way to add a little delight to a low-carb lifestyle.

Blue Bunny, founded in 1913, is a brand of Wells’ Dairy Inc. — the largest family-owned and managed dairy processor in the United States. Today, more than 500 Blue Bunny-branded products, including fresh dairy yogurt, ice cream, frozen dairy desserts and novelties, can be found across the United States, and in Mexico and Puerto Rico. Wells’ Dairy, Inc. is headquartered in Le Mars, Iowa.